An Introduction to Layout and Design with Tony Rodriguez

Description

Sunday, November 3 11:00AM – 12:30PM
Sunday, November 3 2:00 – 3:30PM

What is the layout of a design? Page layout is the part of design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. What is composition? Composition is the term used to describe the arrangement of the visual elements in a painting or other artwork. We will use composition principles to aid your layout and design. Unity, Balance, Movement, Rhythm, Emphasis, Variety, Repetition, placement based on emotion and contrast and harmony to achieve balance. We will talk about layout, design and composition but most importantly, Tony will show the attendees different methods of creating strong layouts. Tony will be drawing thumbnails and explaining how a design can be strong by understanding the principles of composition. We will look at samples and talk about the layout and composition of those pieces.

Tony is an illustration and art history and computer animation graduate from Ontario’s Sheridan College who currently resides in Vancouver. He has over 15 years of experience in the video game industry creating high end content from pre-production to final polished art. Tony has been illustrating and creating content for marketing for major brands and licenses. He has been trusted by companies such as Microsoft, Sony, Sega and Nintendo to create exciting new content for long standing titles such as Killer Instinct, Atari Greatest Hits, Metal Slug, Phantom Dust, etc. All of which have naturally influenced and led him to develop his own unique techniques and style which can be seen in his latest works as an independent artist. Tony continues to grow not only in the entertainment field but also in the classical arts at the same time keeping his pulse on the trends and pop culture of today.