Digital Development for Artists with Pennylane Shen

March 27, 2021



When: March 27th at 2:00 pm PST (2 hr event)

Opus Event with Pennylane Shen

Digital Development for Artists with Pennylane Shen

Opus Event: Digital Development for Artists with Pennylane Shen of Dazed & Confucius

Join artist consultant Pennylane Shen for an artist workshop on developing their online presence and promoting their work.


Workshop Description:

OUTBOX is a unique workshop designed specifically for fine artists interested in developing their online presence and promoting their work in a professional and efficient way.



  • The purpose and production of takeaway cards and branding.
  • How to create a well-designed artist takeaway.


  • How to create compelling Instagram captions and how to use hashtags effectively.
  • Content creation and scheduling.
  • Selling online and working towards releases


  • Creating specific website designs for fine artists.
  • What features are important for viewer navigation for your clients, industry and galleries.
  • Common mistakes on artist websites.
  • E-commerce and sales through online platforms.


  • Creating a template and set content.
  • Strategies and protocol around building an audience


  • Navigating 3D exhibition spaces as alternative options for selling and showing
  • Viewing collections of work in context and at scale


Get Tickets Button



Pennylane Shen ImagePennylane Shen

Pennylane Shen is an artist consultant, curator and educator. Since 2006, her company Dazed and Confucius has offered personalized consultations, group workshops and business development with regular seminars held worldwide. Pennylane personally assists and advises over 500 artists on a one-on-one basis each year.

Pennylane holds a Master’s Degree in Visual Culture Theory from New York University and has lectured at various forums throughout Canada, the US and the UK. Her publications discuss the politics of representation, race and fine art. At Langara College and Thrive Art Studio Pennylane is responsible for creating and instructing courses on fine art marketing and conceptual development. She has also represented University of the Arts London in the UK, preparing students for higher education in the arts.

For more than a decade, Pennylane has worked in commercial galleries such as the Bau-Xi Gallery, the longest standing commercial gallery in Canada. In her hometown of Vancouver, BC Pennylane has curated for the Vancouver Mural Festival. An avid supporter of art and wellness, she sits on the board for the Vancouver General Hospital and UBC Foundation, collecting notable art pieces for hospital walls.





March 27, 2021
2:00 pm - 4:00 pm